The logo of Belstar is font image of the company's name supported by ideograms, which suggest the course of activities. Ideograms' task in this case is not clearly to show the types of products, but only to determine the theme. Stylized and easily recognizable symbols of the respective colors build the right allegory: a blue fish - the fishing industry, black gammon - meat and yellow cheese - dairy industry. Graphic images are simplified and devoid of excessive detail that does not distract attention from the company name. Logo complements the one phrase "food ingredients".